The Leadership Japan Series By Dale Carnegie Training Japan

422: How To Enhance Corporate Creativity

Informações:

Sinopse

Innovation is not the monopoly of the R&D Department.  Everyone of our staff has highly tuned antennae which pick up valuable commercial intelligence about consumer trends, supplier data and client feedback.  Just because they are not wearing white lab coats, doesn’t mean their insights should be ignored.  Yet that is what we do in most companies.  Innovation is the application of creative ideas into practical products and services.  The germ of the idea is where the creativity component comes in and this is available to anyone.  The journey from creative idea to idea application treads a path which transcends the scope of one individual.  This is where the wheels fall off and most companies cannot capitalize on the latent creativity inside their firms.   Our recent global survey on creative ideas at work uncovered some disturbing findings.  Given the intense competition in the marketplace for companies, you would expect that leaders would be doing all they could to seize and shepherd creative ideas throu