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Steve Rubel is Chief Content Strategist and former EVP of Global Strategy and Insights for Edelman, the world’s largest independent public relations firm. In his current role, Rubel is responsible for creating and cultivating best practices in content strategy and for piloting innovative media partnerships that blend paid, owned and earned strategies. While with Edelman Rubel has served in a number of senior advisory roles. He helped evolve both the firm's thinking and strategy around the rapid advance of social media and, more recently, disruptions in the broader media landscape. Prior to joining Edelman in 2006, Rubel worked for 15 years in a variety of marketing communications positions in corporate, non-profit and small/mid-sized PR firms. Steve also acts as a highly visible Edelman thought leader and writer on media, technology and digital culture. Rubel has been included in PR Week’s 40 Under 40 and The Forbes.com Web Celeb 25.