Kelli Richards Presents All Access Radio

Roberta Medina is the Executive Vice President for Rock in Rio, one of the largest and most successful music festival franchises in the world. Rock in Rio’s 30-year track records boasts names like Beyonce, Queen, Bruce Springsteen, James Taylor, the Rolling Stones and Justin Timerblake, and the festival’s unique approach also features “the City of Rock,” an innovative and gigantic 61-acre complex with a unique lighting system that focused on the audience—which has now become a global trend. The daughter of festival founder Roberto Medina, Roberta oversees production of the festival in Brazil, Spain, Portugal, and now, the US debut – coming up in May 2015.