Kelli Richards Presents All Access Radio

Bruce Burtch has been called the “Father of Cause Marketing” for his innovative work helping for-profit and nonprofit organizations develop win-win partnerships that maximize their strategic marketing and fund development success. He is responsible for designing the most successful cause marketing campaign on emergency preparedness in the history of the country: a partnership between Pacific Gas & Electric and the American Red Cross that raised $1Million, generated $3Million in free publicity and trained 1Million people in emergency preparedness. He is the author of the book Win-Win For the Greater Good, the first comprehensive “how-to” book on the development of partnerships between nonprofit, for-profit, education and government sectors focused on the greater good.