Dynamic Business Women

Episode #32 Dominique Perri, together with her husband runs Yoko (formally Baby Dino), an online retail store for kids fashion and lifestyle.   Her business has had a lot of success but what people don't see on the outside is the hardship they've experienced to get to where they are today.    Now, with a hugely successful business Dominique decided to re-brand and take her business in a slightly different direction.   Why?   You will have to listen to find out ;-)   In this Podcast you will learn; 6.43 Online clothing stores are so competitive, here Dominique shares her strategies that made her business stand out amongst the rest 10.40 The reasons WHY she decided to take on the mammoth task of re-branding 12.15 What was the most challenging part of re-branding 15.10 Learn the steps you need to take when you rebrand 16.00 Did rebranding affect SEO? 18.35 The costs (including the hidden ones) of rebranding and would she do it again? 24.54 The Pro's and Con's of working with