Lady Business Radio With Jessica Kupferman

One of the biggest annoyances on social media, in my opinion, is being constantly guilted into caring about everyone else’s cause. People push their charity and their fundraising pages almost as often as they launch products. Is it the right thing to do? How do you respond to people who only want to talk to you if you donate to their fund? Listen here to find out the right - and wrong - way to market your charity.