Legal Marketing Launch With Bentley Tolk

Lucian T. Pera is a partner with the Memphis, Tennessee, office of Adams and Reese LLP. His practice includes civil trial work, including commercial litigation and media law, and he counsels and represents lawyers, law firms, and others on questions of legal ethics and the professional responsibility of lawyers. A Memphis native, he is an honors graduate of Princeton University and Vanderbilt University School of Law. He served for five years on the ABA “Ethics 2000” Commission, which rewrote the ABA Model Rules of Professional Conduct. From 1995 through 2009, he led the Tennessee Bar Association Standing Committee on Ethics and Professional Responsibility. Under his leadership, the committee developed and successfully proposed to the Tennessee Supreme Court new legal ethics rules for Tennessee based on the ABA Model Rules of Professional Conduct. He has chaired the editorial board of the ABA/BNA Lawyers’ Manual on Professional Conduct, has served as president of the Association of Professional Responsibility