Small Business With Steve Strauss Powered By Microsoft

It's All in The Name

Informações:

Sinopse

Steve talks about one of his favorite subject: branding. And it’s not just for big “brands” like Coca-Cola and Whole Foods; branding is important to small businesses and entrepreneurs as well. Steve interviews Carey Smith, the CBA of a company with a unique name and brand. Listen to the podcast to find out what CBA stands for!