Pawn Leaders

Joey Coleman helps companies keep their customers. He’s an award-winning speaker and works with organizations around the world; from small startups to major brands. His wall street journal 2nd best-selling book Never Lose a Customer again offers strategies and tactics for turning 1-time purchases into repeat sales. Joey enjoys spending time with his wife and 2 sons. This year, Joey is the keynote speaker at the Pawn Expo in Vegas, but first, he joins us on the Pawn Leaders podcast to teach us how to retain customers.   [02:59] Joey will be doing a keynote at the Pawn Expo in the morning and a workshop in the afternoon   [04:23] Joey used to be a defense lawyer, starting as a son of a criminal defense lawyer to doing national security law, international law and working in the Whitehouse in the CIA   [05:44] “In order to succeed in all of those industries, you had to have a very keen and clear understanding of the human condition”   [07:50] “We spend so much time and effort building our businesses, and focusing