Girl On Purpose With Vivian Tenorio

Tessa studied history and boys at Oxford University, and started in advertising. She then got a ‘proper job’ in branding research, working for Cadbury, British Airways, Nestle, and re-branding the UK Army, Navy, Royal Air Force and handsome Marines. She now loves and specializes in food and drink research, wrapping up in her duvet coat in the chilled aisles of major supermarkets, watching and talking to shoppers as they make their food choices. Her clients include established household name brands like innocent drinks, Rude Health, Yorkshire Provender, Firefly Tonics, MOMA! Foods, Daylesford, Leon Restaurants, and newer start-ups like G’Nosh Dips, Peters Yard Crispbreads, and Jimmys Iced Coffee. She helps food brands to adjust their customer offer, colour, sizing, branding, and pack health messages, so they can attract MAXIMUM attention and sales from shoppers in the super-competitive supermarket aisles. She is the author of the best-selling Packed: The Food Entrepreneur’s Guide – How To Get Noticed and How T