Marketing Land
SMX Replay: Brand to demand, the full funnel approach
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:10:36
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Sinopse
Making sure that your brand is at every turn of the customers’ path to purchase can help you guide their journey, no matter what stage of the funnel they’re in. Helen Provost, account manager at Google, discusses using YouTube ads in tandem with Google search ads to generate more awareness for your brand and serve the full funnel as well as how to take advantage of Google’s automated offerings to compliment your campaigns.