Morning Matcha

If you’ve spent any time on wellness (we’re guessing you have), then you’ve definitely come across essential oils, and Vitruvi, in your journey. But this might surprise you: there is a huge difference between your run-of-the-mill essential oils and ones that are produced with the utmost respect for the plants they come from. This is where Sara Panton, co-founder and CEO of Vitruvi comes in. During our chat today, Sara spills the tea on what it’s like to own a company with her sibling, why the essential oil industry needed an update, and how to build a successful business while retaining transparency and integrity.