Morning Matcha

Sasha Plavsic, founder of ILIA Beauty, needed a career change. After studying typography and design in London and freelancing for notable branding agencies, she found herself working in the corporate world at Urban Decay. Although she had created an illustrious career for herself, she still felt a sense of aimlessness which motivated her to investigate the beauty industry, where she soon realized the need for clean products -- thus, the beginning of her cosmetics brand, ILIA Beauty.