Screw The Naysayers Podcast

Matt Johnson is a marketer, entrepreneur, podcast host, a musician, and is the author of MicroFamous: Become Famously Influential to the Right People. The concept of being micro-famous is pretty straightforward. Instead of trying to be seen by a massive audience, work at becoming famous to a smaller audience. The strategy aligns well with the concepts Seth Godin shared in episode 100 of Screw the Naysayers when he spoke about the importance of focusing on your minimally viable audience. The idea of being micro-famous is not new. I used to call it being a big fish in a small pond. That pretty much summed up what it was like running a software company is a tiny fishing village before the days of the world wide web.  But I know from personal experience that planning to be micro-famous and actually becoming micr-famous are two different things. Today Matt and I will dig into the strategies and processes Matt used to build his own brand and now shares with other entrepreneurs. You can contact Matt at: Getmicr