Screw The Naysayers Podcast

Alexandra Watkins is a Brand Name Badass, Author of Inc. Top 10 Marketing Book 'HELLO MY NAME IS AWESOME, How to Create Brand Names That Stick, and the founder of Eat My Words. Alexandra and her team has developed memorable brand names for clients including Coca-cola, Twitter, Google, Colgate, Frito-Lay, Xerox, Amazon, Google, Disney, and countless startups.  In her words, unlike old-school naming agencies and branding firms who mangle the alphabet to create ridiculously contrived brand names that people can't understand, pronounce or spell, Eat My Words creates incredibly likable, unexpected, fun, and catchy names. Alexandra joined me to discuss the challenges businesses face in creating copy that works. It's fun and educational. Enjoy...