Screw The Naysayers Podcast

Mary Henderson is a personal branding specialist who helps coaches, consultants and corporate executives define and commercialize their personal brand using B2B selling strategies on LinkedIn. She is widely regarded as an expert in this area. Mary believes that 90% of the “so called influencers” on LinkedIn are basing all their measurements on vanity stats. For Mary this is a problem because she also believes that vanity stats don’t put food on the table. In this episode Mary talks about: The strategies she has developed to build a B2B business on LinkedIn. The limitations and obstacles she faced growing up in a family with traditional mediteranean values. When and why she decided she was tired of being defined by labels. Her experiences as an entrepreneur prior to the start of her current business and how that helps her advise her clients. And so much more This episode is all about learning and is jammed pack with great advice from one of the worlds best personal branding experts. Enjoy You can rea