Managemental Podcast With Blasko And Mike Mowery

Original Article: "Five trends for digital music marketing in 2018" by Music Ally. There are three pillars for music marketing in 2018: what you do with social media; what you do with digital service providers (DSPs, principally streaming services); and what you do with your own platforms – mailing lists, most obviously, and direct-to-fan sales be it on your own site or something like Bandcamp. But what are the trends around those three pillars? That’s something we think about a lot at Music Ally, particularly for our fortnightly Sandbox music-marketing reports, and that has influenced the programming for our upcoming Sandbox Summit conference in London. Here are five trends we’d pick out: 1. Shifting responsibilities between managers and labels. 2. YouTube throwing its weight behind artist marketing. 3. Labels are bringing advertising in-house. 4. Augmented Reality offers playful potential for artists. 5. Flexibility is everything in the modern music-marketing campaign. ---- Support The Kyle Pavone Foundatio