Managemental Podcast With Blasko And Mike Mowery

This week Blasko and Mike check out an article by Bobby Owsinski and talk about developing the image of your brand. http://www.hypebot.com/hypebot/2017/12/8-steps-to-brand-development-as-an-artist.html Make sure your brand image accurately portrays your music and personality. If you’re a biker band, you probably don’t want a website that’s all pink and flowery. On the other hand, the pink works great for Katy Perry. Likewise, if you’re an EDM artist you wouldn’t want your site to show the woods and trees, although that could work well for an alt rock band from Minnesota or someone doing music for meditation. Keep it honest and simple. Don’t try to be who you’re not, it’s too hard to pull off. You are who you are and people will either love you for it or they won’t. Best to keep things simple and be honest about who and what you are and where you came from. Differentiate yourself. While it might seem tempting to proclaim that you’re just like Coldplay, that doesn’t immediately make you their equal in the e