Leading Matters With Joel Capperella
#23 Brent Adamson Co-Author The Challenger Sale
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:44:57
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Sinopse
Leading Matters #23 features Brent Adamson, the co-author of the New York Times bestselling Challenger Sale, and its follow up the Challenger Customer. Brent provocatively suggests that solution selling may make your offering more of a commodity and also make it harder for your customers to buy.