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Shiny Object Syndrome is an affliction that causes you to be attracted to “shiny objects.” Shiny objects can be whatever is new and trendy in your field. But oftentimes, the shiny objects are simply new ideas you have – other projects you’d rather be working on. In this form, Shiny Object Syndrome will ruin any chance you have of finishing your current project – unless you do something about it. Two sources of Shiny Object Syndrome How do you overcome Shiny Object Syndrome? What you need to do is simple: Commit to your current project, ignore the new projects, suck it up, and follow-through. The reality isn’t so simple. Shiny Object Syndrome causes mental distortions that will have you 100% convinced you’re doing the right thing: This old project is a dud. This new project is sure to be a success. To cure Shiny Object Syndrome, we need to know its true sources. That way, we can nip them in the bud, keep Shiny Object Syndrome at bay, and finish projects. There are two main causes of Shiny Object Syndrome: Naï