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113. 6-Figure Self-Publishing: Joanna Penn of The Creative Penn

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Joanna Penn (@thecreativepenn) is one of the leaders in helping self-published, or I should say "indie" authors, find their way. She has been self-publishing since 2009. She's written 27 books under 3 different pen names, and she earns a multi-six-figure income. She writes about writing and running an indie author business at thecreativepenn.com, and she has a podcast called The Creative Penn. Regular listeners know that I recently self-published for the first time. In the process of self-publishing, I've discovered a whole new world. I used to think that self-publishing would be a step down for me. After all, I had a traditional publisher for my first book. It was nice to have the vote of confidence, and the advance check, from the publisher. And it was nice to have the support on editing, design, and distribution. But it turns out there's more and more opportunity in self-publishing. You have full control over your writing, and you're going to be responsible for your most of your marketing anyway. You actua