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Nick Gray (@nickgraynews) is the founder of Museum Hack. Museum Hack makes super fun museum tours such as the "Un-Highlights Tour," the "Badass Bitches Tour," and the "Big Gay Met." You've heard in previous episodes such as "Transform Stuff into Things" that I think the world moves forward when someone explores the hidden sources of value that are out there, & gives them form. I've always found Nick to be great at doing just that, not only with Museum Hack, but also with everyday things like sharing an inventive Facebook birthday greeting, or throwing a very rapid but worthwhile cocktail party. We explore this tendency for extracting hidden value in our conversation, in the context of upgrading your social life, using virtual assistants to take care of email while going for a walk, or getting yourself to read more books. This will also be a useful discussion for anyone who has struggled with whether to turn a hobby into a business, or anyone who has felt the discomfort of charging money for something they