Curious With Calvin Wayman

Ep73-The Awesomeness Of Audio, With iheart Radio CMO Gayle Troberman

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Sinopse

What medium catches more American’s attention than anything?   Magazines? Nope.   TV? Nope.   If you guessed audio, you’d be right.   There is a rise in audio.   And including AM/FM Radio, podcasting, and Alexa skills, an estimated 9 out of 10 Americans are listening to audio.   Today, I bring on the Chief Marketing Officer of iHeart Radio. I connected with her after she spoke at SXSW this year in Austin TX, and I just had to bring her on the show to talk about the star of the union around audio.   It’s a super interesting conversion. Enjoy :)   #StayCurious