Impact Makers Podcast With Jennifer Mcclure

Whether you work for a corporate brand - or you’re a personal brand - we all have something in common. In order to persuade people to buy from us, work with us, or tell others about us, we have to be able to create powerful messages and stories that connect with our intended audience, and position us for success. So, wouldn’t it be nice if there was some type of framework that could help us to choose a focus and format to tell our story, so we could create content that serves our mission in the best possible way? Well, thankfully, there is a framework, and my guest today literally wrote the book on it. Melanie Deziel is a keynote speaker, award-winning branded content creator, and a lifelong storyteller on a mission to share the power of creating compelling and credible content with others. Melanie is the Founder and Chief Content Officer of StoryFuel, a company that teaches marketers, creators and organizations how to tell better brand stories, and she’s the author of the best-selling book - The Content Fuel