Brand Badasses

Usage of color and fonts can communicate your brand without words. Be thoughtful and intentional with their use rather than just “picking your favorites.” "Colors…translate some sort of energy. If there is a particular energy that is important to your business, you want to make sure it's how you externally represent yourself." Top Color Usage in Marketing and Brand Identity: Blue means Business: Trustworthy, Dependable, Responsible, Conservative. Think Forbes & LinkedIn Black: Luxury, Sophistication, Disruption, Strong, Intelligent Think: Chanel Red: Attention-Getting, Aggressive, Provocative, Passionate, Bold, Think: Target, Coca-Cola, CNN Yellow: Strongly used in communication, Positivity, Hope, Warm Think: Sprint, National Geographic Orange: Creativity, Vitality, Playful, Fun Think: Fanta, Harley Davidson Grey: Sleek, Timeless, Sophisticated Think: Mercedes Benz, Apple Purple: Royalty, Creativity, Intelligence, Wisdom. Think: Hallmark, Yahoo Green: Finance, Health, N