Brand Badasses

Your freakin’ logo is probably the most visible and recognizable symbol of your brand, so we spent some serious time dreaming up the design for ours. Whether you are thinking about a DIY logo or you plan to direct a professional to design one with you (or for you), this episode offers things to consider as you embark on this important project. "Your brand is your most valuable asset…and your logo is the most visible and recognized symbol of your brand." Topics Discussed in this Episode: DESIGN Identity: We’re talking logos There are 4 Types of Logos BrandMark – An emblem, Iconography WordMark – Make it unique LetterMark – Acronyms and abbreviations ComboMark – Usually a wordmark with something else   Logo Usage, Trends, and Evolution FedEx evolved from Federal Express Apple evolved from Apple Computers   Considerations in Logo Design Meaning Positioning Ease of understanding what the business is or does Uniqueness Can it be trademarked? Trademark Checklist Four Categories: Fancif