Photospark

This week we are joined in studio by Tracy Petrucci, an expert in social media marketing! Tracy owns a small business marketing agency here in San Diego, so she is the perfect person to chat with about marketing your photography business online! Brief Social Media Rundown  Instagram- As photographers, we should take advantage of the fact that our job automatically gives us really pretty images we can post to social media... specifically Instagram! Most business owners aren't so lucky! So we should definitely be posting consistently on Instagram. Facebook- Facebook ads are SUPER valuable! You have a TON of control over your money when using Facebook ads, which make them a pretty affordable means of social media marketing. You can set a budget of $20 or so, try out a target market, and see how the ad is working! If after a few days you aren't happy with the results, you can pause & change your ad to your liking until it works for you! Pinterest- Pinterest tends to be a bit better for businesses who are ac