Go-to Gal With Jaclyn Mellone

Episode #182. As business owners we’re all broadcasters, so why don’t we learn some personal branding secrets from the broadcasting business? Sandy Waters is a co-host of one of the longest-running morning radio show teams and a podcaster herself. She teaches business owners how to use radio techniques to engage their audience and inspire loyal fans. Whether you’re hosting a podcast, creating content, or just showing up for your community on social media, you’ll be able to use these expert tips and tricks to bring more of your personality into your business and connect with your audience on another level.In This Episode You’ll Learn:Radio co-host secrets to bringing more of ‘you’ into your businessHow to be the most memorable tour guide in your area of expertiseThe key to teasing out little parts of your personality that make a huge impactWhy forgetting to show imperfection can actually make you seem unlikableFavorite Quotes“When you don't exaggerate who you are, you almost become generic. What's br