Generation Balme

Thank you for making it to episode two of the conversations that my dad, Neil and I are recording. This week our guest is James McCubbin - CEO of UCROO. The conversation is about our relationships with alcohol and in James' case his non-relationship. So why does someone in their early 20's decide to give up drinking altogether? What are the ramifications? What are the societal pressures and our dependencies of alcohol? How important is drinking for footballers? These are just a few of the questions we tackle on this week's Generation Balme.