Center For International Development

How important are social constraints and information gaps about the labor market in explaining the low rates of female labor force participation (FLFP) in societies that are undergoing change, but have conservative gender norms? To answer this question, we conducted a field experiment embedded in a survey of female university students at a large public university in the Kingdom of Saudi Arabia. We randomly provided one subset of individuals with information on the labor market and aspirations of their female peers (T1), while another subset was provided with this information along with a prime that made the role of parents and family more salient (T2). We find that expectations of working among those in the Control group are quite high, yet students underestimate the expected labor force attachment of their female peers. We show that information matters: relative to the Control group, expectations about own labor force participation are significantly higher in the T1 group. We find little evidence that dissem