Didn't See It Coming By Marc Stoiber
How to create a transformative personal brand
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 1:11:06
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Sinopse
'Personal brand' is an overused, increasingly meaningless term. What it should stand for is clarity in who you are, and what you stand for. But it has been co-opted by the get-rich-quick-self-help crowd, and devolved into little more than superficialities - what you wear and who you hang out with. So it was with a cynical eye that I opened an email from my friend Mark Busse, asking me to take a look at his personal brand document. The document floored me. It was an intensely personal exploration into every facet of Mark's personality, both intimate and bold. I jumped on the phone immediately with Mark, who revealed it was an exercise he had conducted with a personal coach. Not only had it helped him gain clarity into what really mattered to him, but it provided a compass for decisions - both personal and professional - he might make in the future. In fact, Mark recounted that he had shown the document to a prospective employer. The employer was floored, and offered Busse a job on the spot. Tellingly, B