Hot & Delicious: Rocks The Planet

"Social media for business - The Good, The Bad and The Ugly"   Spark Festival represent!    In the midst of a digital media age where privacy breaches, social manipulation and world domination are a real concern - myself and 3 senior industry experts unveil the truths at Spark Festival in Sydney about social media and answer the million-dollar question for you – "Should I bother using Social Media for my start-up/business/personal brand?”   The Good - The access to affordable advertising options and the opportunity of building and engaging a community of customers.   The Bad - The myth of organic traffic, vanity metrics, measuring ROI and reputation management.   The Ugly - User trust issues, fake accounts, fake news, bot takeover. And much more!   If you are an entrepreneur, founder, business owner or just curious about what our digital future has in store, then this is the podcast episode for you. Discover the different ways that you can (and cannot) use Social Media to scale your business, attract investor