Ten Words

"You can change the world just by sharing your story".   In 1997 Steve Jobs took back the reigns of Apple when the company he founded was just three months away from bankruptcy. Fourteen years later Apple become the world's largest brand and went on to become the first trillion dollar company. Beyond the hype, the myths and the cliches, what was it that sparked this legendary turnaround? In this episode, I look behind the scenes of the Think Different campaign to look for answers.     SHOW NOTES Think Different Campaign Crazy Ones (Read by Steve Jobs) Crazy Ones (Original Version) Steve Jobs (private marketing strategy session) Think Simple & Insanely Simple by Ken Segall (books) The story behind the 'Think Different' campaign   The Crazy Ones (Unpublished version) Here’s to those who have always seen things differently. The ones who follow a vision, not a path. Where others percieve first as valuable,  you value the first thing that actually matters.  While others are distracted by the new,  you fo