Ten Words

"There's no such thing as bad weather just bad clothing".   This is not just the story of how I fell in love with a 'brand' in 3 minutes, but a tale of passion, purpose, love, loss, tragedy and adventure. In this special episode I dig deep into the archives to discover the real story behind Thomas Burberry in an effort to try and understand what made him tick.   What I discovered was not what I expected. A far cry from the $5Bn luxury fashion house you see today, Burberry not only had very humble beginnings, but it was built upon an invention that was discovered by accident in a farmers field. That innovation made it possible for explorers, pioneers and adventurers to go further and higher than anyone else had ever gone.   If you are interested in fashion, the process of innovation, branding, entrepreneurship or just good old fashioned storytelling, this episode might be just what you've been looking for.   LINKS Tale of Thomas Burberry Thomas Burberry (Wikipedia) Britt Warner Burberry (Interbrand) Burberry