Leadership Communications With Rob Cottingham

Your speech has brought your audience on an emotional odyssey, and you've reached your narrative destination together. Now's the time to invite them to continue the journey themselves—with a powerful call to action and conclusion. And you can do it in four steps: challenge, call, recipe and reward. Here's how. Music: "Upbeat" by John Luc Hefferman. Used under a Creative Commons license. Photo: Ian Parker on Unsplash