Leadership Communications With Rob Cottingham

The first thing you need to know before you start crafting a speech is this: what's your goal? What do you want your audience to think, feel and do at the end of your speech? Everything else follows from that. Links: One of my favourite speechwriting books: Dr. Nick Morgan's Give Your Speech, Change the World Music: "Upbeat" by Jon Luc Hefferman, used under a Creative Commons Attribution Non-Commercial license