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Today on the show I brought on a guy with a team of 3 did 100M in production last year. Obviously, the only way to do that level of production is when your selling luxury.  Selling luxury is not only ridiculously lucrative it's sexy---for a lot of people this is why they get into real estate. That's why so many shows like selling sunset are so popular.  The biggest barrier to entry is the lack of access to the actual people that can buy a 10+ million-dollar house.   Today's guest shares a lot of nuggets when it comes to building a luxury brand, meeting the right kind of people, and the type of skillset needed to pull down 8 figure deals.  I hope you enjoy this episode as much as I  did when I recorded it.   Whether you want to move into luxury or just want to sell more houses you need to look at myradioexpert.com  Let me share with you a few things.  One--in almost every metro market in the US radio has a much bigger reach than something like Facebook.  Two-- this pandemic has radically shifted consumer liste