Dingman Bootstrapped

In this episode of Bootstrapped, hear about the crafty beginnings of beloved University of Maryland apparel company Route One Apparel. Founder Ali Von Paris used her vast UMD network and her social media savvy to create an online following for her start-up. Witty, regionally-driven products like the 'Get Loh' t-shirt and Terp-themed tailgate tents were an instant hit throughout the UMD community. Now four years old, Route One Apparel has 40 employees and offers over 1,500 products.