Cannabis Economy

Recorded at Lift Toronto, Derek Riedle from Civilized join us and discusses the crossroads of the media industry- where it is now and how he looks at where it’s going. He went to college in Halifax wound up back in is home of New Brunswick  and eventually was invited by a friend to California. He had been all around the world but never to the Golden State, so we went. After a few hours he called his wife and a month later they were looking for a place. He’s an old agency guy so he knows that agencies are hard businesses to scale. His moment of cannabis enlightenment came when he was at a nice dinner in Venice where he everyone in the restaurant was drinking beer wine and spirits while he was huddled behind the restaurant, behind a dumpster with his vape pen.