Gordon And Mike's Ict Podcast

Intro: You may think Google and Yahoo have a lock on search but it may be time to starting thinking a little differently. In this podcast we take a look at some niche search sites. Mike: Gordon, we love Google products and services - is there a the problem? It may be Google does too good of a job! Have you ever tried Google searching on a persons name? A simple Google search on my first and last name gives over 1.9 million results! Today, three companies control almost 90% of online search: - over 50% of all searches are done using Google - over 25% on Yahoo - and over 13% using Microsoft There are some problems though – these search engines primarily give results based on the number of sites linking to a page and the prominence of search terms on a page. Because they work this way there is room for niche. Mike: With this kind of lock on search it would be almost impossible for a startup to launch a successful general search product - right? Yes - it would be almost impossible but we are seeing so