Hosting Your Home - Airbnb Host Stories

What company comes to an author’s mind after writing bestsellers about Starbucks, Zappos, Mercedes and Ritz-Carlton?  Airbnb! Joseph Michelli became highly interested in the company and authored a book "The Airbnb Way".  Joseph identifies the ways in which Airbnb engages with customers and builds brand loyalty.  He includes both the view from inside the company and the view from the individual hosts who provide hospitality to millions of travelers each year. “The Airbnb Way” is a unique publication that is overdue - few businesses have been as disruptive as Airbnb and much of their positive impact has been under-reported. Debi Hertert met Joseph virtually in 2018 as Joseph began work on his book.  She introduced him to many highly experienced Airbnb hosts, some of whom are included in “The Airbnb Way”.  Joseph reciprocated a year later, when the book was finished, by coming to Portland as the featured speaker at the Host2Host event “HostFest 2019”. In addition to being an author, Joseph is a TEDx speaker.  A