Purpose To Create Podcast

Instagram Content Creation with Kaye McCoy Kaye McCoy is a fashion and lifestyle photographer based in L.A. Kaye has one of the most beautiful and unique Instagram feeds around, with a cohesive, consistent look and over 13K followers. In this episode of the Purpose to Create Podcast, I wanted to find out Kaye’s thoughts on how exactly we can go about up-leveling our Instagram game. We all know that Instagram is important, but are we being intentional with our strategy? Do we even have an IG strategy? Kaye shares her thoughts about using Instagram as an extension of our website. She makes a great point about how we spend so much time, money, and energy thinking about our website and making sure it’s consistent with our brand and all the things we need it to be, that our strategy on IG just falls by the wayside. Nowadays though—while it’s still important to have a website!—Instagram should be thought of as an initial handshake with your audience and potential clients. So many people will get to know you and you