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The popularity of mobile messaging and productivity platforms. The growth of the Internet of Things. The proliferation of robots for improving customer service. All are providing organizations with new opportunities to increase customer engagement. Yet delivering a superior customer experience at scale can be a challenge if virtual agents and chatbots are hand-crafted and hard to maintain. Now there are more effective techniques and ways to build a chat bot, thanks to artificial intelligence and cognitive computing. In this episode of the Watson Innovations podcast, Brian Loveys, Program Director for Watson Emerging Technologies, discusses how the new Watson Conversation chatbot API gives business users and developers alike the ability to create bots driven by the latest advancements in machine learning and natural language understanding. Hear what makes Watson chatbots unique, then find out how easy it can be to build a bot that can be deployed via Facebook Messenger, Slack, a car, or even a physical robot.