Rethink Retail

Our guest today is Beatrice Mac Cabe. Beatrice is the Chief Creative Officer at Vera Bradley, where she oversees the brand’s product design and works closely with both the product development and technical design teams. Prior to joining Vera Bradley, Ms. Mac Cabe served as Vice President and Chief Creative Director at Fossil, where she directed the design process for lifestyle categories. Beatrice also served as a Design and Merchandising Director for JC Penney and a Creative Director at Vince Camuto. Join us as Beatrice reveals what it was like working for major European fashion houses, how Vera Bradley maintains its iconic brand essence, and how the retailer is turning trash into treasure with innovative fabrics made from plastic bottles. Hosted by Julia Raymond Written and produced by Gabriella Bock Edited by Trenton Waller