Agency Dealmasters Podcast

Andy Nairn discusses how to stack the odds in your brand's favour

Informações:

Sinopse

Andy Nairn is a Founding Partner at Lucky Generals, one of the most awarded and revered Ad agencies in the world.  Campaign Magazine has named Andy the No.1 planner in the UK and one of the top 10 in the world. He has won more IPA Effectiveness Awards than any other planner, including 2005, 2007 and a 2010 Grand Prix.  He is now a Fellow in 2010 and the IPA has named him one of the inaugural members of their Effectiveness Hall of Fame. Andy has created impactful work at AMV BBDO, RKCR/Y&R, Goodby Silverstein and MCBD. Clients include Amazon, Yorkshire Tea, Zoopla, Alpro, Co-Op, to name a few.  Andy is also the author of the new book 'Go Luck Yourself', which presents 40 ways brands can stack luck in their favour. We talk about: