Fortt Knox

15 years ago this week, Google had its IPO. Initial Public Offering. That means shares of its stock were available to buy for the first time. I was working as a tech reporter in Silicon Valley at the time and remember it was a big deal for a couple of reasons. One, Google’s IPO was a glimmer of hope after the dotcom bust. Two, Google was trying to reinvent the IPO by making it more transparent. They used a process called a Dutch Auction.   Today the IPO hasn’t changed for the most part. But maybe it’s about to. Prominent venture capitalist Michael Mortiz of Sequoia Capital wrote an op-Ed this week arguing that Slack and Spotify are leading the way to a better day where Wall Street fat cats won’t control and mystify the process of going public. But what would that mean for mom-and-pop investors? What would it mean for startup employees looking to make good?  This week to talk the future of the IPO I’ve got Mr. IPO, Jay Ritter, University of Florida Cordell Professor of Finance. Also joining me later on here at