While She Naps With Abby Glassenberg

On today's episode of the Craft Industry Alliance podcast, we’re talking about building a group of craft brands with my guests Mark Hyland and Ursula Morgan. Mark Hyland is the CEO of Premier Needle Arts. He's a seasoned marketing, sales, and corporate executive with 30+ years of experience building brands and successful organizations. Mark’s hands-on leadership style found him in various leadership positions implementing strategic direction and execution guidance at multi-million to billion-dollar brands and companies during his career. Today, Mark continues to provide his leadership to the brands and companies of Premier Needle Arts, where is focusing on growth initiatives, long-term strategy, and M&A opportunities within the needle arts world. Ursula Morgan is the Chief Marketing Officer at Crafts Group. Ursula is a global award-winning seasoned technology and craft business executive. Before joining Crafts Group in January 2020, Ursula led the digital innovation and marketing team as Senior Vice Pre