Blogger To Author

More and more infopreneurs and thought leaders are writing and publishing books. (Yes, bloggers, this includes you, too.) And, they’re doing it for good reason: a book is a great way to expand your authority, credibility, and visibility. It’s also a tool for building a business. In a world where potential clients spend just a few seconds looking at most of your content, a book is a unique opportunity to build a longer, deeper relationship. Unfortunately, many of those authors and authors-to-be make some big mistakes when they’re creating their books. I see so many of them spending time writing a book that isn’t the best complement to their business. Ultimately, their books aren’t as successful as they could have been. And, those books wind up having a much smaller impact on the author’s business. In this episode, I want to share the biggest mistakes I see infopreneur and thought leader authors make with their books (and, more specifically, their self-published books). If you’re writing or thinking about writi