Park Leaders Show : Park Ranger | National Park | State Park | Leadership

Park signs are an important piece of park management. Typically, a visitor interacts with signs more often than they do with park staff. The words on signs create an identity for the park. How many parks take the time to review signs to consider the identity they create through signs? For this episode, Mike Kim joins the Park Leaders Show to review park signs to talk about how to create great park signs. Mike Kim is a marketing consultant, professional copywriter, and brand strategist. He is also a Chief Marketing Officer for a multi-million dollar private company in the New York City area. In most parks, consideration is given to placement of signs and amount of signs, but how often do we consider the words we put on signs? Mike reviews three park signs and discuses, from a marketing perspective, the impact and perception of each signs. Along the way, he offers advice on how to create great signs. After reviewing park signs, we move to discuss other writing that can impact a park visitor. Mike also offers ti