Park Leaders Show : Park Ranger | National Park | State Park | Leadership

Chris Brogan may not be who you expect to talk about parks. Chris is is an adviser and strategist to professionals and owners. He is a New York Times best selling author of seven books, including The Freaks Shall Inherit the Earth.  He is a sought after key note speaker and has been on the Dr. Phil show. He has consulted with companies like Disney, Coke, Pepsi, Google, Motorola, and more. So what does advise does Chris Brogan have for parks? "(Parks) should be business minded. And you should be much more outgoing in explaining what other values you can add to the service." Parks all across the country are feeling the budget pinch, and a typical response is the cut expenses and raise fees. Those drastic measures are what is interpreted as "act like a business". Chris wants you to look another direction. Add value. Make it about the customer. He explains people don't spend money just to spend money. They are not going to give money because your park has a tight budget. They want something in return. They want y